Digital automotive marketing supports Percy Motors dealerships
Percy Motors chooses TSC to strengthen its automotive digital marketing and support its growth. As the official distributor of Volkswagen, Audi, SEAT, ŠKODA and Volkswagen Commercial Vehicles (CVI) in Wavre and the surrounding area, with a network of seven dealerships and 2 body shops, Percy Motors focuses on excellence. This applies both to the sale of new vehicles across its entire range, and to after-sales service, thanks to the high-quality technical and logistical support and guidance it offers its customers. Thanks to the brands it distributes, Percy Motors now relies on TSC to strengthen its digital presence and constantly improve the services it offers.
Challenges
Standardize communication at group level
The first priority of our mission was to standardize the group's digital communications, to ensure maximum visibility for each outlet. Our digital experts identified a number of areas for improvement:
- Strengthen Percy Motors' digital presence through a unified social networking strategy for all the group's dealerships.
- Improve the group's online visibility and centralize information, by redesigning and managing their website.
- Support their growth and vehicle sales by managing and optimizing online advertising (Facebook Ads).
Solutions
Solutions from The Service Company
Pillar 1
Process digitization
Our experts have worked on various elements of the Percy Motors website, to make it easier to book appointments and servicing at the various dealerships.
- Connection between concession pages and the agendas of the various sales advisors
- Creation of a booking module, to make it easier to book appointments for your interviews
Pillar 2
Improving your online presence
- Reflection and design of a new website
- 3-level structuring (Group / Brand / Dealership) for greater clarity on services offered. Improved visibility for each dealership
- Implementation of Google Analytics and Google Tag Manager to track the effectiveness of marketing campaigns right up to the site.
- SEO optimization through site-wide work (tags, meta descriptions, technical improvements, reworking of existing content)
Pillar 3
Optimizing digital communication
- Resumption of Percy Motors' communication on social networks. (Community Management)
- Setup, execution and optimization of online advertising. (Google Ads, Facebook Ads campaigns)
The modules used :
Purchasing
Barcodes
Billing
Inventory
Point of Sale
Sales
Accounting
CRM
e-Commerce
Email Marketing
Rental
Website
Photo galleries
All images related to the project
Thanks to Percy Motors for its confidence!
Do you have any questions about this project? Would you like to discuss a similar solution?
Our team will be delighted to discuss your challenges with you.
