Challenges

Create a website that highlights Sogenam's activity

The Sogenam Group's ambition was to improve its online presence through a new, more modern and consumer-friendly website. Our experts worked closely with the chartered accountants to provide them with a "showcase" type site that highlights their business. It's important to note that the fiduciary profession uses a very specific vocabulary that it's important to respect. When creating the new website, one of the challenges was to preserve this vocabulary while proposing an approach and content that would make it easy to understand their profession. As the original site only illustrated the business with photos from image banks, in order to make the group more human and welcoming, we suggested to Sogenam that they take photos of their team.