About Odoo
Odoo is an open source business software package used by over 1.3 million companies worldwide.
It contains a multitude of professional applications designed for company management. It will help small and medium-sized businesses to manage their operations. It includes ERP, CRM and specific modules. Before presenting the two respective approaches: ERP and CRM, here's the difference between the two.
ERP (Enterprise Resource Planning) is a software package that integrates the various aspects of company management. It can be used to automate business processes and provide real-time insight into company performance.
A CRM (Customer Relationship Management) is a type of software that helps companies manage customer relationships while keeping track of interactions with customers, prospects and partners.
The ERP approach
The special feature of Odoo ERP is that, when in use, the company's internal departments are interconnected in terms of the data exchanged. It is also necessary to use it to ensure commercial progress. As a result, production costs are reduced, while KPIs are improved.
Odoo ERP has a multitude of applications on the market. These are categorized as follows:
Finance
Accounting
Billing
Expense account
...
Sales
CRM
Sales
Point of sale
...
WEB sites
Website
e-Commerce
Blogs
...
Inventory & MRP
Inventory
Manufacturing
PLM
...
Human resources
Employees
Recruitment
Leave
...
Marketing
Social marketing
E-mail Marketing
SMS Marketing
...
Services
Projects
Attendance sheet
Assistance
...
Productivity
Discussion
Validation
VoIP
...
The benefits of ERP
- Improve and accelerate business decisions
- Optimum software support
- Effective communication
- Improved data reliability
The CRM approach
Odoo has developed two different approaches to CRM - one called the "classic approach" and the other called the "integrated approach". The difference between these two approaches lies in their level of integration with other Odoo ERP applications.
Odoo's CRM module brings together different programs with the aim of selling more.
It enables :
- Automating marketing campaigns to improve sales performance
- Identifying potential customers and opportunities
- Creation of a database from the information collected for marketing and future sales purposes
- Personalizing the sales cycle
- Monitoring statistics and forecasts
But that's not all, as the data can also be used to determine the geographical distribution of customers. As a result, the company's marketing department can design specific sales strategies.
Last but not least, Odoo CRM also tracks consumer behavior and trends.
Application pricing
The applications offered by Odoo are subject to special pricing. Indeed, each application has a different cost. So, each company can choose the applications that are useful and specific to its needs.
Odoo also offers a specific, limited series of applications which, when combined, are completely free of charge for the company.
What's more, companies in the same country will be charged the same rates. That said, multi-companies can pay for a single application for their different sites.
If you'd like to get the most out of Odoo for free, there's "Odoo Community", which includes the main Odoo functions, but in a limited way.
Finally, the final price varies according to the number of Odoo users.In conclusion, Odoo, with its numerous applications, will meet all your company's needs, whatever they may be. These applications, integrally linked to the ERP, will enable you to fully automate, control and grow your business.
Odoo ERP and Odoo CRM are compatible with each other. As a result, these tools will not only increase sales, but also reduce production costs. Not to mention the automation of tasks and the fluidity of internal communication.
No matter what sector you're in, Odoo will save you time and money, and enable you to develop your business to the full. And that's why The Service Company is its partner.
Do you have any questions about Odoo? Would you like to implement it?
Our team will be delighted to discuss your challenges with you.
