Today, with the explosion of the Internet and new technologies, companies are facing the challenges of digitalization. New opportunities are opening up, and innovative means of communication are emerging. For your company, it's not easy to know where to stand among the digital challenges. Where should you focus your efforts to ensure your growth in the coming years and stay ahead of your competitors? How can you win over an increasingly connected and demanding public?
Indeed, it's sometimes hard to pinpoint your digital needs, and to define which areas you need to work on in order to make a lasting start on digitalization.
Should you automate your processes with management software like Odoo? Would you like to spend more time on high-value tasks?
Would you prefer to ensure your company's visibility, with the creation of a website or e-commerce? You could sell your products and services online!
Or would you like to help your sales people prospect, thanks to advertising via Facebook Ads and digital marketing?
At first glance, it's hard to give an answer, as the fields of digital transformation are so wide-ranging and involve so many different concepts: ERP, digital marketing, big data, cloud, SaaS, e-commerce, AR/VR, AI and data learning, HRtech/fintech/legaltech to name but a few.
In a context of digitalization, what specialties should you develop to help your SME evolve?
At TSC, we have chosen to focus our efforts and our service offering on 3 areas of digital transformation:
- Management software or ERP: to digitize your processes, free up your staff's time and boost efficiency. ("Odoo" cluster)
- Web design and development: to ensure your online presence, through a showcase or e-commerce site, and promote your products and services. ("web" division)
- Digital marketing: to boost your visibility, generate new business opportunities and support your growth. (marketing division)
Our experience, gained from working with professionals from a wide range of sectors, has taught us that managers and entrepreneurs wishing to begin their digitalization should start by considering these 3 essential axes.
Why choose these 3 areas for your digital development?
These observations are essentially based on operational realities observed and experienced in the field. Indeed, SME managers rarely have the time or the budget to embark on a project that would combine all the fields of digital transformation... It is therefore essential to make choices. At TSC, we have chosen these 3 areas to support our customers. These specialties bring the greatest added value for companies, and your return on investment is quantifiable.
When it comes to digitizing your business, we are convinced that by developing your activity using an ERP-Web-Marketing approach, we are laying the essential foundations for optimal business growth.
Management software / ERP: Once seen as the preserve of large companies, ERP solutions for small and medium-sized businesses have grown considerably in recent years, thanks to the dazzling success of Odoo, a well-known Belgian company, and the growing number of users of its management software of the same name. Whether we're talking about software with essential functions, or a complete solution, the objective of an ERP remains the same. It centralizes and interconnects your operations in a single location to automate certain tasks. You save time and concentrate your efforts (and those of your staff) on tasks with real added value.
Webmarketing: Website, e-commerce, it represents your company's image to everyone. Everyone has the same reflex when they hear about a company they don't know: they start by looking at its website. That's why it's essential that your site is efficient, well referenced and clearly reflects your products and services.
Digital marketing:Facebook Ads or Google Ads campaigns, SEA, SEO optimization, these are all essential elements for your company's visibility today. Thanks to the power of Data, today's new communication tools enable you to target users in an advanced way, effectively track their online behavior, and precisely calculate the return on investment of the actions you undertake. They enable you to offer your customers what they expect: 100% personalized service tailored to their needs.
Each digital specialty is part of a whole
Of course, your digitalization doesn't stop at these 3 areas, since today digitalization affects all departments of a company. Making a successful digital transition is an ongoing challenge. The 3 areas selected by TSC are interconnected and communicate with each other. This is crucial to your growth.
Let's illustrate this with a simple example:
A prospect enters a contact request via the form on my site. This request (lead) is sent directly to my ERP CRM and allocated to the right person in the company. If this lead originally arrived on my site via a specific marketing campaign, it will be referenced as a "conversion", if the objective of this campaign was, for example, to generate new contact requests.
This example clearly shows the interaction between these 3 poles and the sometimes fine line between certain specialties. That's why we believe that the real added value of our approach is to support you across a range of digital domains, so that each recommendation is thought of as part of a whole. This all-encompassing approach overcomes the limitations of a single-pole approach (loss of information, lack of objectivity, lack of cross-functional vision...).
A global approach to boost your digitalization
Each company has its own digital maturity, objectives, affinity to digital, budget or needs, and will therefore have specific priorities. Your real needs must be meticulously analyzed and phased during a diagnostic session, or even a real digital needs identification mission. And it's even possible that, in certain situations, the conclusion of this diagnosis will define your digital priorities outside the 3 areas presented today.
At TSC, we are convinced that our positioning enables us to accompany your company in its digitalization over the long term. By considering your digital transformation as a whole, you ensure that your company has a solid, complementary and scalable foundation to support your growth.
Do you have any questions about our approach?
Would you like to discuss your challenges with our specialists? Our team will be happy to discuss them with you!
