Automotive digital marketing to support Percy Motors dealerships
Percy Motors has chosen TSC to strengthen its automotive digital marketing and support its growth. An official distributor of the Volkswagen, Audi, SEAT, ŠKODA and Volkswagen Commercial Vehicles (CVI) brands in Wavre and the surrounding area, with a network of seven dealerships and 2 body shops, Percy Motors focuses on excellence. This applies both to the sale of new vehicles across its entire range and to after-sales service, thanks to the high-quality technical and logistical support and guidance it offers its customers. With the brands that the network distributes, Percy Motors is now relying on TSC to strengthen its digital presence and constantly improve the services it offers.
Challenges
Standardise communication at group level
The first priority of our assignment was to standardise the group's digital communications, to ensure maximum visibility for each sales outlet. Our digital experts identified a number of areas to work on:
- To strengthen Percy Motors' digital presence through a unified social networking strategy for all the Group's dealerships.
- Improving the group's online visibility and centralising information by redesigning and managing their website.
- Support their growth and vehicle sales by managing and optimising online advertising (Facebook Ads).
Solutions
The solutions offered by The Service Company
Pillar 1
Digitalisation of processes
Our experts have worked on various elements of the Percy Motors website, to make it easier to book appointments for car servicing at the various dealerships.
- Connection between the concession pages and the diaries of the various sales advisers
- Creation of a booking module, to make it easier to book appointments for interviews
Pillar 2
Improving your online presence
- Reflection and design of a new website
- Structured at 3 levels (Group / Brand / Dealership) for greater clarity on the services offered. Improved visibility for each dealership
- Implementation of Google Analytics and Google Tag Manager to track the effectiveness of marketing campaigns right through to the site
- SEO optimisation through work on the entire site (tags, meta descriptions, technical improvements, overhaul of existing content)
Pillar 3
Optimising digital communication
- Percy Motors takes over its communication on social networks. (Community Management)
- Setup, execution and optimisation of online advertising. (Google Ads, Facebook Ads campaigns)
The modules used :
Purchasing
Barcodes
Billing
Inventory
Point of Sale
Sales
Accounting
CRM
e-Commerce
Email Marketing
Rental
Website
Photo galleries
All images relating to the project
Thanks to Percy Motors for their confidence!
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