Odoo: Odoo ERP and Odoo CRM

About Odoo

Odoo is an open source software package designed for businesses and used by more than 1.3 million companies worldwide.

It contains a multitude of professional applications designed to manage the company. It will therefore help small and medium-sized businesses to manage their operations. It includes ERP, CRM and specific modules. Before presenting the two respective approaches: ERP and CRM, here is the difference between the two.

ERP (Enterprise Resource Planning) is a software package that integrates the various aspects of business management. It can be used to automate business processes and give the company real-time insight into its performance.

CRM (Customer Relationship Management) is a type of software that helps companies manage customer relationships while keeping track of interactions with customers, prospects and partners.

The ERP approach

The special feature of Odoo ERP is that when it is used, the company's internal departments are interconnected in terms of the data exchanged. It is also necessary to use it to ensure commercial progress. As a result, production costs are reduced and KPIs are improved.

Odoo ERP has a multitude of applications on the market. These are categorised as follows:




Expense account





Point of sale







Inventory & MRP





Human resources






Social marketing

E-mail Marketing

SMS Marketing




Attendance sheet








The benefits of ERP

  • Improving and speeding up business decisions
  • Optimum software monitoring 
  • Effective communication 
  • Improved data reliability 

The CRM approach

Odoo has developed two different approaches to CRM - one is called the "classic approach" and the other is called the "integrated approach". The difference between these two approaches lies in their level of integration with other Odoo ERP applications.

Odoo's CRM module brings together different programmes with the aim of selling more.

It enables :

  • Automating marketing campaigns to improve sales performance
  • Identifying potential customers and opportunities
  • The creation of a database from the information collected for marketing and future sales purposes
  • Personalising the sales cycle
  • Monitoring statistics and forecasts

But that's not all, as the data can also be used to determine the geographical distribution of customers. As a result, the company's marketing department can design specific sales strategies. 

Finally, consumer behaviour and trends are also detected by Odoo CRM.

Application pricing

The applications offered by Odoo are subject to special pricing. Each application costs different amounts. So each company can choose the applications that are useful and specific to its needs.  

Odoo also offers a specific and limited series of applications which, when combined, are completely free of charge for businesses. 

What's more, companies in the same country will have the same rates. That said, multi-companies can pay for one application for their various sites.

If you want to get the most out of Odoo for free, there's "Odoo Community", which includes the main Odoo functions, but in a limited way.

Finally, the final price varies according to the number of Odoo users.

In conclusion, Odoo, with its numerous applications, will meet all the needs of a company, whatever they may be. These applications, which are integrally linked to the ERP, will enable you to automate your entire business, as well as controlling and growing it.

Odoo ERP and Odoo CRM are compatible with each other. As a result, these tools will not only increase sales but also reduce production costs. Not to mention the automation of tasks and the fluidity of internal communication.

No matter what sector you're in, Odoo will save you money, time and allow you to develop your business to the full. And that's why The Service Company is its partner.

Do you have any questions about Odoo? Would you like to implement it?

Our team will be delighted to discuss your challenges with you.

Digitalisation: where do you start to boost your growth?