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BI + CRM: the winning combination to drive your growth in 2025


When piloting is like navigating... without a compass

You may already be immersed in the world of figures, scattered files and contradictory information. The result? Unclear performance, decisions that are difficult to justify, and a feeling of having to navigate by sight.

What if the key was to bring together BI (Business Intelligence) and CRM (Customer Relationship Management) in a single tool? With Odoo, it's possible. centralized CRM strategycombined with powerful BI, to transform your data into growth drivers.

Sell on multiple platforms without losing control

Today's SMEs are no longer limited to a single sales channel. Between website, physical store, marketplaces (Amazon, Cdiscount, etc.), social networks... the channels are multiplying. And with them, the risks of data fragmentation, poor coordination or disorganized customer management.

A Centralized CRM with Odoo enables you to bring together all customer interactions in one place, regardless of the channels used. Coupled with an integrated BI tool, you can :

  • Visualize your performance by platform
  • Identify the most profitable channels
  • Plan your inventory more effectively in line with actual demand
  • Guarantee a consistent, personalized experience for your customers

The ills of small business without the big picture

  • Multiplication of sales channels: scattered customer data, partial vision of performance.
  • Obsolete Excel spreadsheets: multiple versions, input errors, unreliability.
  • Unused data: you record a lot, but don't analyze it. The result? Gut decisions.
  • Time wasted cross-checking information: where a good BI dashboard would do the job in a click.

These problems are common. But with the right tools and a little method, they're far from inevitable.

 

 

Why CRM + BI is the steering force you need

Imagine: your sales reps record every contact in Odoo CRM. Your BI tables update automatically. In real time, you have a complete overview of your pipeline, your customers and your margins.

The result?

  • You optimize your marketing campaigns
  • You segment your customers intelligently
  • Track your ROI by channel
  • Anticipate sales dips before they occur

No more vague decisions. Just analysis, common sense and clear action.

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How to make a real difference

  1. Centralize your customer and sales data in Odoo CRM
  2. Activate BI modules to transform data into visual tables
  3. Create customized dashboards for decision-makers
  4. Train your teams to interpret data and manage effectively
  5. Continuously analyze and adjust to stay on course

TSC Experts: your BI + CRM co-pilot

At TSC ExpertsWe don't just install a CRM or BI system. We work with you to ensure that they work together smoothly and sustainably.

Our support includes :

  • An analysis of sales channels
  • Configuring customized dashboards
  • Training your teams in data processing
  • Post-deployment monitoring, to adapt indicators to your challenges

Our aim is to make your CRM more than just a tool. Let it be your strategic dashboard for growth.

Centralized CRM + BI = peace of mind and efficiency

Managing growth in 2025 without clear data is a risky gamble.

With centralized CRM, unified sales and robust BI metrics, you can turn your sales efforts into measurable results.

And with thesupport from TSC ExpertsYou're not left alone with the tool: you're guided, advised and equipped.

Because true piloting means seeing things clearly. Act fast. And go far.