Mojo Brands | Creative Agency

Context

Mojo Brands is a Portuguese creative agency running a full-service offering — branding, digital, campaigns and events. 

Like most creative agencies, the operation had grown as a collection of tools: a CRM here, a project tool there, spreadsheets in the middle, Telegram for team chat, and no reliable way to see project profitability in real time. 

When Tiago Barquinha, Filipa Rocha and the leadership came to TSC Portugal, the ambition was clear: give the agency one operating system before scaling it further.

Challenge

What had to be solved

Mojo's team was doing world-class creative work on top of a fragmented toolchain. Briefings arrived through one channel; proposals were built in a separate tool; project execution lived somewhere else; hours were tracked reactively; and the internal chat was on Telegram, disconnected from anything else. 

The consequence: no one could tell in real time whether a project was profitable. Margins were reconstructed at the end, sometimes weeks later. Growth was capped not by talent or demand, but by the operational cost of running the studio with duct-taped tools.

Objectives

· Consolidate every step from client briefing to invoice on a single database

· Give leadership real-time visibility on project, service and client margin

· Standardize the sales process with a Quote Calculator that enforces margin discipline before the proposal goes out

· Replace Telegram-driven chat with project-anchored, audit-ready communication

· Layer Odoo's native AI agent on top for briefing summaries, follow-up drafts and reporting

· Ship a working PoC in 8 weeks (6 weeks build + 2 weeks buffer for data import)

Deployed solution

What TSC put in place

Mainsail deployed an 8-week Odoo Enterprise PoC covering CRM, Sales, Project, Timesheets, Planning, Purchase, Expenses and Accounting - plus a custom Quote Calculator and Odoo's native AI agent. 

Every won opportunity converts automatically into a sales order, then into a project with a dedicated analytical account, its own document folder, and its own chat channel. 

Hours booked in Timesheets are valued at each employee's real hourly cost; purchases and subcontracting are tied to the same project; the Business Intelligence dashboard shows margin per project, per service and per client, live

Results

What changed for the client

· Real-time margin per project, per service, per client — no more end-of-quarter reconstruction

· Quote Calculator enforces margin discipline before every proposal leaves the studio

· Analytical accounts auto-generated on every won opportunity

· One workspace per project (documents, tasks, chat) — Telegram retired

· +AI native agent for briefing summaries, follow-up drafts, multilingual output

Covered needs

· End-to-end agency operations (briefing → proposal → project → billing)

· Real-time project margin visibility (per project, service, client)

· Quote/proposal creation with enforced margin discipline (Quote Calculator)

· Dual CRM pipeline (existing clients vs prospects, distinct logic)

· Auto-conversion from won opportunity → sales order → project → analytical account

· Time tracking valued at real cost per employee

· Studio capacity planning

· Project-anchored communication (replaces Telegram)

· Purchase & subcontracting tied to project margin

· Business Intelligence dashboards (real-time)

· Native AI agent for briefings, follow-ups, reports

Conclusion

Where it stands today

Mojo Brands is a creative agency built to grow - but growth requires an operating system, not another tool. 

Eight focused weeks to consolidate the whole studio onto Odoo, plus a Quote Calculator and an AI agent that turn every client conversation into a margin-controlled project. 

Once live, Mojo won't just be faster - it'll know, in real time, exactly which parts of its business are the most profitable.

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