Mojo Brands | Creative Agency

Context

Mojo Brands is a Portuguese creative agency running a full-service offering — branding, digital, campaigns and events. 

Like most creative agencies, the operation had grown as a collection of tools: a CRM here, a project tool there, spreadsheets in the middle, Telegram for team chat, and no reliable way to see project profitability in real time. 

When Tiago Barquinha, Filipa Rocha and the leadership came to TSC Portugal, the ambition was clear: give the agency one operating system before scaling it further.

Uitdaging

Wat er opgelost moest worden

Mojo's team was doing world-class creative work on top of a fragmented toolchain. Briefings arrived through one channel; proposals were built in a separate tool; project execution lived somewhere else; hours were tracked reactively; and the internal chat was on Telegram, disconnected from anything else. 

The consequence: no one could tell in real time whether a project was profitable. Margins were reconstructed at the end, sometimes weeks later. Growth was capped not by talent or demand, but by the operational cost of running the studio with duct-taped tools.

Doelstellingen

· Consolideer elke stap van clientbriefing tot factuur op één database

· Geef leiderschap realtime zichtbaarheid op project-, service- en clientmarge

· Standardize the sales process with a Quote Calculator that enforces margin discipline before the proposal goes out

· Vervang Telegram-georiënteerde chat met project-verankerde, audit-gereed communicatie

· Layer Odoo's native AI agent on top for briefing summaries, follow-up drafts and reporting

· Lever een werkende PoC in 8 weken (6 weken build + 2 weken buffer voor data import)

Ingezette oplossing

Wat TSC heeft opgezet

Mainsail deployed an 8-week Odoo Enterprise PoC covering CRM, Sales, Project, Timesheets, Planning, Purchase, Expenses and Accounting - plus a custom Quote Calculator and Odoo's native AI agent. 

Every won opportunity converts automatically into a sales order, then into a project with a dedicated analytical account, its own document folder, and its own chat channel. 

Hours booked in Timesheets are valued at each employee's real hourly cost; purchases and subcontracting are tied to the same project; the Business Intelligence dashboard shows margin per project, per service and per client, live

Resultaten

Wat er voor de klant veranderde

· Real-time marge per project, per service, per klant — geen eind-van-kwartaal reconstructie meer

· Quote Calculator enforces margin discipline before every proposal leaves the studio

· Analytische rekeningen automatisch gegenereerd op elke gewonnen kans

· Één werkruimte per project (documenten, taken, chat) — Telegram buiten gebruik

· +AI native agent for briefing summaries, follow-up drafts, multilingual output

Gedekte behoeften

· End-to-end bureau operaties (briefing → voorstel → project → facturering)

· Real-time projectmarge zichtbaarheid (per project, service, klant)

· Offerte-/voorstelcreatie met afgedwongen margine discipline (Quote Calculator)

· Dubbele CRM-pijplijn (bestaande klanten vs prospects, afzonderlijke logica)

· Auto-conversie van gewonnen kans → verkooporder → project → analytische rekening

· Tijd tracking gewaardeerd tegen werkelijke kosten per medewerker

· Studio capaciteitsplanning

· Project-verankerde communicatie (vervangt Telegram)

· Aankoop & onderaanneming gekoppeld aan projectmarge

· Business Intelligence dashboards (realtime)

· Native AI agent voor briefings, vervolgacties, rapporten

Besluit

Waar het project vandaag staat

Mojo Brands is a creative agency built to grow - but growth requires an operating system, not another tool. 

Eight focused weeks to consolidate the whole studio onto Odoo, plus a Quote Calculator and an AI agent that turn every client conversation into a margin-controlled project. 

Once live, Mojo won't just be faster - it'll know, in real time, exactly which parts of its business are the most profitable.

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