Mojo Brands | Creative Agency

Contexto

Mojo Brands is a Portuguese creative agency running a full-service offering — branding, digital, campaigns and events. 

Like most creative agencies, the operation had grown as a collection of tools: a CRM here, a project tool there, spreadsheets in the middle, Telegram for team chat, and no reliable way to see project profitability in real time. 

When Tiago Barquinha, Filipa Rocha and the leadership came to TSC Portugal, the ambition was clear: give the agency one operating system before scaling it further.

Desafio

O que era preciso resolver

Mojo's team was doing world-class creative work on top of a fragmented toolchain. Briefings arrived through one channel; proposals were built in a separate tool; project execution lived somewhere else; hours were tracked reactively; and the internal chat was on Telegram, disconnected from anything else. 

The consequence: no one could tell in real time whether a project was profitable. Margins were reconstructed at the end, sometimes weeks later. Growth was capped not by talent or demand, but by the operational cost of running the studio with duct-taped tools.

Objetivos

· Consolidar cada etapa do briefing do cliente até a fatura em um único banco de dados

· Dê à liderança visibilidade em tempo real sobre margem de projeto, serviço e cliente

· Standardize the sales process with a Quote Calculator that enforces margin discipline before the proposal goes out

· Substitua chat baseado em Telegram por comunicação ancorada em projeto, pronta para auditoria

· Layer Odoo's native AI agent on top for briefing summaries, follow-up drafts and reporting

· Entregar uma PoC funcional em 8 semanas (6 semanas de construção + 2 semanas de buffer para importação de dados)

Solução implementada

O que a TSC implementou

Mainsail deployed an 8-week Odoo Enterprise PoC covering CRM, Sales, Project, Timesheets, Planning, Purchase, Expenses and Accounting - plus a custom Quote Calculator and Odoo's native AI agent. 

Every won opportunity converts automatically into a sales order, then into a project with a dedicated analytical account, its own document folder, and its own chat channel. 

Hours booked in Timesheets are valued at each employee's real hourly cost; purchases and subcontracting are tied to the same project; the Business Intelligence dashboard shows margin per project, per service and per client, live

Resultados

O que mudou para o cliente

· Margem em tempo real por projeto, por serviço, por cliente — sem mais reconstrução de final de trimestre

· Quote Calculator enforces margin discipline before every proposal leaves the studio

· Contas analíticas geradas automaticamente a cada oportunidade ganha

· Um espaço de trabalho por projeto (documentos, tarefas, chat) — Telegram aposentado

· +AI native agent for briefing summaries, follow-up drafts, multilingual output

Necessidades cobertas

· Operações de agência de ponta a ponta (briefing → proposta → projeto → faturamento)

· Visibilidade de margem de projeto em tempo real (por projeto, serviço, cliente)

· Criação de cotação/proposta com disciplina de margem imposta (Calculadora de Cotações)

· Pipeline CRM duplo (clientes existentes vs prospects, lógica distinta)

· Auto-conversão de oportunidade vencida → ordem de venda → projeto → conta analítica

· Rastreamento de tempo avaliado ao custo real por funcionário

· Planejamento de capacidade do estúdio

· Comunicação ancorada em projeto (substitui Telegram)

· Compra & subcontratação vinculada à margem do projeto

· Painéis de Business Intelligence (tempo real)

· Agente IA nativo para briefings, acompanhamentos, relatórios

Conclusão

Onde o projeto está hoje

Mojo Brands is a creative agency built to grow - but growth requires an operating system, not another tool. 

Eight focused weeks to consolidate the whole studio onto Odoo, plus a Quote Calculator and an AI agent that turn every client conversation into a margin-controlled project. 

Once live, Mojo won't just be faster - it'll know, in real time, exactly which parts of its business are the most profitable.

Descobrir o website