Benbo
Benbo is a Belgian company (Kontich) specialising in distributing Dreamland products across the Benelux: heated blankets, cushions and mattress warmers. The business runs on B2B, e-commerce and the Bol.com marketplace.
Challenge
Benbo's owners, experienced in the sector (formerly Asogem, sold in 2023), started from a blank Odoo. A complete setup had to be built quickly: online visibility, after-sales service, product presentation, marketplace connections, stock management, deliveries, returns and replenishment.
Deployed solution
TSC supported Benbo across the whole chain:
- Odoo website: polished presentation of the business, e-commerce, FAQ and contact forms.
- Helpdesk (Assistance): customers submit a ticket directly whenever there is a product issue.
- Effitrace connector: optimal management of deliveries, returns and replenishment.
- Bol.com marketplace connection: syncing of sales and catalogue.
- After-sales reporting: tracking the return rate per model, analysing causes and customer profiles.
- CRM: direct link with the website forms to bring in leads more easily.
- Sales / Invoicing, Accounting, Purchasing: setting up quotes, invoicing, accounting training and supplier configuration.
Results
Benbo now has a single system to run e-commerce, the Bol.com marketplace, after-sales and logistics, with reporting that pinpoints the causes of returns so it can act on them — a reliable base to pursue its development projects.
Conclusion
From a blank Odoo to a structured e-commerce and logistics setup: Benbo can now focus on growing its Dreamland distribution across the Benelux with tools that keep pace with its business.
