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Customer Relations with Odoo: Achieve a 96% Customer Retention Rate

Webmaster
29/12/2025 48 min de lecture

Do you find that your teams spend too much time searching for scattered customer data and that your opportunities are drowning in an endless flow of emails? With TSC Expert and its Odoo CRM integration, you can structure every interaction in a few clicks and aim for up to 96% retention. TSC Expert combines its business expertise and the power of Odoo to turn your customer relationship into a genuine competitive advantage.

Centralise your data for a single view of the customer

Imagine a dashboard where each customer appears with their history of purchases, their service requests, their support tickets and their scheduled follow-ups. Odoo CRM, deployed by TSC Expert, brings these elements together in a single intuitive interface. No more searching through scattered files or across several tools: everything is at your fingertips. You can thus consult at a glance the essential data – last order, total amount spent, average response time – and make quick decisions. This centralisation improves internal management, reduces duplicates and ensures consistency in your exchanges, which directly benefits the satisfaction and loyalty of your customers.

“When every piece of data is just a click away, the relationship becomes more fluid and satisfaction soars.”

Centralise your data for a single view of the customer

Imagine a dashboard where each customer appears with their history of purchases, their service requests, their support tickets and their scheduled follow-ups. Odoo CRM, deployed by TSC Expert, brings these elements together in a single intuitive interface. No more searching through scattered files or across several tools: everything is at your fingertips. You can thus consult at a glance the essential data – last order, total amount spent, average response time – and make quick decisions. This centralisation improves internal management, reduces duplicates and ensures consistency in your exchanges, which directly benefits the satisfaction and loyalty of your customers.

“When every piece of data is just a click away, the relationship becomes more fluid and satisfaction soars.”


Automate follow-up and free up your teams

Manual lead follow-up can quickly become a headache: forgotten reminders, tasks that pile up, lost opportunities. Thanks to Odoo CRM and thesupport of TSC Expert, you automate the creation of tasks as soon as a new opportunity appears. For example, a prospect who downloads a white paper automatically triggers a task for a salesperson, scheduled 24 hours later. Your teams receive reminders to call, send a personalised email or schedule a demonstration. The automatic reports keep you informed of the state of the pipeline, the number of follow-ups carried out and the overdue opportunities. You thus transform a manual and time-consuming process into a reliable workflow, ensuring that no sale slips through the net.

Optimise your marketing campaigns thanks to integration

Your marketing efforts deserve to be synchronised with your CRM. Odoo CRM integrates natively with the Odoo marketing module, and TSC Expert supports you in setting up targeted multi-channel campaigns. You segment your database by industry sector, the amount of purchases or the stage in the sales cycle, then you launch a series of emails, SMS messages or push notifications tailored to each segment. Each message is personalised (dynamic titles, recommended products, dedicated offers) and draws on the data in your CRM to maximise relevance. You track openings, clicks and conversions in real time, and adjust your strategy immediately.

Leverage the key features to sell better

Odoo CRM offers a set of powerful features, which TSC Expert configures according to your needs:

· Visual pipeline: drag and drop your opportunities between stages (qualification, proposal, negotiation, closing) for a clear and shared view.

· Integrated quotations and invoicing: create a quotation from the customer record, send it by email and convert it into an invoice in one click.

· Centralised communication: send emails and SMS messages directly from the customer record, with a time-stamped history, for precise follow-up.

· Dashboards: configure key indicators (conversion rate, average closing time, average sales value) to steer your performance.

These modules, coupled with theOdoo ERP, give you a 360° view of your business and strengthen the consistency of your digital ecosystem.

Measure loyalty and adjust your actions

Achieving 96% retention relies on precise and continuous measurement. Odoo CRM provides reports on:

· the recurrence of sales per customer

· the average time between two purchases

· the volume of services consumed over a given period

· the satisfaction scores (NPS) if you integrate a survey module

TSC Expert guides you in interpreting these figures. For example, if you observe a lengthening of the average time between two transactions, you can automatically trigger a reactivation campaign. If your NPS drops in a segment, you schedule targeted follow-up calls. This feedback loop allows you to continuously improve your offering and to strengthen the engagement of your customers.

Best practices for a lasting customer relationship

To get the most out of Odoo CRM, adopt these tips:

1. Continuous training: TSC Expert offers regular workshops for your teams, ensuring an increase in skills on new features and best practices.

2. Clear processes: document your workflows for creating, following up and closing opportunities to ensure consistent adoption.

3. Periodic review: hold monthly meetings to assess the pipelines, share customer feedback and adjust your strategies.

4. Data cleaning: schedule a quarterly check to remove duplicates and update outdated information.

These best practices ensure proactive management and a virtuous circle of retention, where teams remain aligned and motivated.

Get started quickly with TSC Expert and Odoo CRM

TSC Expert offers a modular integration: start with the CRM core, then progressively add the marketing modules, sales, support or invoicing according to your needs. This project approach allows you to control your costs and adapt the tool to the evolution of your business. The initial deployment is carried out in less than four weeks, thanks to an agile methodology and the expertise of certified Odoo consultants.

You are now ready to centralise your data, automate your tasks, personalise your campaigns and measure every action. Thanks to TSC Expert and Odoo CRM, your customer relationship gains structure, your management becomes lighter and your retention climbs to the summits. It is up to you to turn your CRM into a genuine engine for growth!

 

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