Mastering key terms and concepts is essential to navigating effectively and making informed decisions in the digital and ERP fields. Whether you're a seasoned professional, a student or simply curious to learn more, our glossary has been designed to offer you a clear and concise understanding of the most important and commonly used words in these fields.
We've collected and defined the essential terms to help you better understand the technologies, processes and trends shaping the digital landscape and ERP solutions. Each word or expression is accompanied by a detailed explanation, contexts of use, and often practical examples to illustrate its concrete application.
Explore our lexicon and become an expert in digital vocabulary and ERP, to strengthen your skills and propel your career or business to new digital horizons.
Programming interface enabling different software applications to communicate with each other.
Commercial transactions or exchanges of information between companies.
Direct commercial transactions between a company and consumers.
Content management system that lets you create and manage a website without coding. Odoo offers a CMS system for customizing your website or e-commerce site.
Business strategy to manage and analyze customer interactions and data throughout the customer lifecycle. Odoo offers a CRM tool to support your strategy and make it more effective.
Element of a web page or advertisement that prompts the viewer to take a specific action.
Process of analyzing large data sets to identify patterns and relationships.
A method of supply chain management in which the retailer does not keep products in stock, but transfers customer orders and shipping details directly to the supplier.
Integrated management systems that enable an organization to manage business processes and automate numerous functions related to technology, services and human resources. Odoo is an ERP.
Web analytics service offered by Google to analyze website traffic.
Ordering, storage and control processes for inventory components and finished products.
Quantifiable measures used to assess an organization's success in achieving its long-term objectives.
The process of attracting and transforming prospects into potential customers, often used in marketing.
Online platform enabling different sellers to offer their products or services for sale.
A strategy aimed at delivering a consistent customer experience across multiple sales and communication channels.
System used to finalize a sales transaction; calculates the amount owed by the customer, issues an invoice and indicates payment options.
Software distribution model where applications are hosted by a service provider and made available to customers over the Internet.
Search engine advertising, which consists of buying ads that appear on search engine results pages (SERPs) to increase a website's visibility among users searching for specific keywords.
The process of optimizing a website to increase its visibility for relevant search engine queries.
Unique alphanumeric code assigned to an item to enable it to be tracked in the inventory.
All the interactions a user has with a product or service, aimed at providing a positive experience.
Technology enabling voice calls to be made over an Internet connection instead of a traditional telephone line.
The process of managing warehouse operations, including receiving, storing and shipping products.
Markup language used to store and transport data.
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